January 20-22, 2026 | SAN ANTONIO, TEXAS
Henry B. Gonzalez Convention Center 
Book Your Booth
Stay in the Know

Press Release

27 Jan 2025

Power Engineering® Rebrands as Factor This Power Engineering™ Reinforcing a Future-Driven Commitment to the Evolving Energy Landscape

[Shelton, CT] – [January 27, 2025] – Power Engineering®, a trusted name in energy media for over a century, is proud to announce its rebrand as Factor This Power Engineering™, effective immediately. This transformation reflects the brand’s forward-thinking vision and dedication to addressing the dynamic challenges and opportunities within the global power industry. 

The new name, Factor This Power Engineering™, symbolizes a shift towards a solutions-focused approach, where innovation, trust and collaboration are at the forefront. By expanding its focus beyond traditional energy coverage, the rebranded all-in-one energy resource platform aims to encompass the full spectrum of the energy transition—from conventional to renewable generation and everything in between. 

A Legacy of Excellence, Redefined 
Since 1896, Power Engineering® has been a cornerstone for power generation professionals, offering expert insights, technical expertise, and industry analysis. With this rebrand, Factor This Power Engineering™ will continue to honor its legacy while embracing a bold new identity that resonates with today’s energy innovators and decision-makers. 

“The power industry is evolving rapidly, and we must evolve with it,” said Jamie Reesby, Vice President of Generation at Clarion Events. “This rebrand represents our commitment to providing cutting-edge content, fostering critical dialogue, and empowering industry professionals to tackle the complexities of the energy transition with confidence.” 

What’s New with Factor This Power Engineering™ 
As part of this transformation, Factor This Power Engineering™ will: 

  • Deliver Comprehensive Coverage: Explore emerging trends, groundbreaking technologies, and the policies shaping the future of power generation and transmission. 

  • Engage a Broader Audience: Create content tailored for utilities, independent power producers, developers, policymakers, and industry professionals working across the power generation value chain.  

  • Launch Innovative Platforms: Introduce new media formats, webinars, and digital tools designed to provide actionable insights and foster collaboration within the energy community. 

Join Factor This Power Engineering™ on This Journey 
Factor This Power Engineering™ invites readers, partners, and stakeholders to join in shaping the future of energy. Through these expanded content offerings and renewed focus, Factor This Power Engineering™ aims to serve as a catalyst for innovation and progress across the industry. 

For more information, visit factorthis-powerengineering.com and follow Factor This Power Engineering™ on LinkedIn for the latest updates. 

About Factor This Power Engineering™ 
Factor This Power Engineering™ is a premier media brand dedicated to the global power generation industry. With a legacy of trusted reporting and a renewed commitment to innovation, the platform delivers expert analysis, technical insights, and solutions-focused content for the energy transition. 

 

Contact: 
Sophia Fasano 
Group Marketing Director 
Sophia.fasano@clarionevents.com

View All
Loading
"This is my first year at POWERGEN and so far I can just say, wow, this event is huge. I never thought I would have access to so many different vendors and so many different experts in the energy industry by coming to an event like this."
Caitlyn Watkins
Cleco
"It's my first time at POWERGEN. I'm having a great time walking around and seeing all of the booths in the exhibit hall and everything that everybody's trying to sell me, as well as a lot of very useful technical presentations. My particular favorite has been the carbon capture track, but they've all been good that I've attended so far."
Janelle Dana
Entergy
"Hi, I’m Chad Lemoine with Entergy... here as a corrective actions program specialist. It’s my first time at POWERGEN, so it’s been great for networking. I’ve met personnel at our plants I’d only talked to on the phone, so that face-to-face interaction has been really good. I’ve enjoyed meeting new people, learning about what they do, and how it interacts with my work... Overall, it's been a really good time." 
Chad Lemoine
Entergy
"I think my favorite part of the conference has been essentially the Smarter Power Plant Track. There's been a lot of good [takeaways] for us because our plans are quite old, so there's a lot of manual readings and things, but me being the IT generation, I think it could be done better. So having a lot of these [takeaways] from companies who have [accomplished what] we are wanting to do is great. It's been really eye opening networking with all of the exhibitors [as well]. It's my first time here, but I don’t think it's going to be my last."
Jonathan Hellborg
Svensk Kraftreserv
“Nel’s chosen to sponsor and be part of POWERGEN because it's one of the more important shows in the hydrogen market, also the power generation market in general. Over the years, we've seen a shift in POWERGEN from more traditional power generation to a greater presence with renewables, and now with hydrogen, as an energy source, moving into the future.” 
Chris Van Name
Nel Hydrogen
“We're here today at the conference because I believe this is the largest power generation conference there is in the country. One, it's a way to get our name out and that's why we're sponsoring it. But two, it's also a great way to connect with other groups, other organizations and, you know, meet the people who are actually important for our own progression as a company.” 
James Walker
Nano Nuclear Energy, Inc
“We come to POWERGEN every year because it's a great show you can make great contacts in the renewable space, great contacts in the data center space, great contacts in the commercial industrial space. So that's why we're here every year. You should be here too.”
David D’Escoto
Maddox Industrial Transformer